R13 an elevated denim-driven brand, debuted in the fall of 2009 in New York City. Its unique and subtle design details are heavily influenced by authentic American traditions and history. The luxury brand delivers categories of denim and leather, both of which age with grace, taking on the soul of its wearer and one’s love for it multiplies with time and usage. It is rugged yet chic, yet remaining unpretentious and genuine. R13 jeans are made from luxe Italian and Japanese denim and produced in a highly specialised boutique factory in Italy and Japan.